Geoff Merrigan is one of the founders of Tellurium Q, a company which manufactures cables and audio electronics. Why the company itself is relatively young, the approach to audiophile cables is rather unusual, prioritizing research on the nature of electric signals, physical phenomena and measurements. All this, of course, is to achieve the best sound quality, but you can tell that people behind Tellurium Q think that the whole fun should be the end of the process, not the thing you start with. In other words, these cables are not formed on the basis of trial and error during listening tests. Instead, the whole design process begins with exploring the phenomena occurring during the transmission of electrical signals, and the final product has to be like printing the conclusions of these studies into the real world.