In a complex world of audio equipment it's now all about not just products and brands, but most importantly - the people who stand behind them. This applies to manufacturers as well as distributors or retailers. It seems that in the era of ubiquitous fakes, the authenticity driven by a true personality begins to matter more and more, becoming something unique and very desirable. Many new companies on the audio market have been established as a result of the agreement of several people who, in most extreme cases, know nothing about the hardware and music. It is easy to note, however, that the most respected and iconic brands have always been associated with real people whose philosophy works for years.