Bang & Olufsen announced the launch of Beoplay HX, a powerful and authentic sound experience with digital ANC, up to 35 hours of play time and elevated comfort, exemplifying Bang & Olufsen's expertise in sound, design, and craftsmanship. Beoplay HX offers a powerful listening experience through two custom designed 40mm speaker drivers with neodymium magnets and bass ports which ensures optimal bass performance. Four dedicated microphones create an impressive call quality by utilizing advanced beamforming technology, while the battery optimization ensures up to 35 hours of play time - the equivalent of five working days of listening experience without having to recharge the battery. "Our dedication to create the best audio products has resulted in Beoplay HX which delivers an immersive and accurate sound experience, ultimate comfort and a refined user interface to meet our customers habits, values and needs. Whether working from home, traveling for business or pleasure, escape from the noise of everyday life and revolutionize your listening experience with our new headphones." - says Bang & Olufsen SVP of Product Management Christoffer Poulsen.